Hello! Today I interview Suneet Kumar, the store manager of the BIBA store at Ranchi. BIBA creates ethnic clothes for women and has understood the power of internet. This brand publishes an e-commerce website.
What make BIBA’s products very different of competition?
What is the strategy of BIBA for the conception of the products?
Let’s talk about customer experience: in one sentence, may you give the customer experience that you want to gift to your customers?
Before to continue: give us a picture of BIBA enterprise.
How you became the store manager of this BIBA outlet?
What was the requirement of BIBA head team to be selected as a store manager?
What was your previous experiences?
Today, as a store manager, what is your strategy for your store?
Can you explain you work, how you communicate with the head office in New Delhi?
What is the protocol?
How you understand customers’ needs today? How you feel your customers?
How you report it to your head office?
Which IT tools are you using for the management?
How your head office stays in touch with your customer? – because, they are far. Far from customers.
What is the BIBA’s products cycle life time?
India has a very competitive market. How you target your customers?
How you develop sales?
How you convince customers? How you behave in front of objections?
In 2015, 30% of Indians will be connected to Internet.
Now, let’s speak about digital strategy. BIBA develops a digital strategy, with online store, using Facebook and social media to communicate.
And I wanted to get your point of view about it.
What is your personal point of view of digital strategy? Digitalization? In what it helps your sales?
Since you are store manager, what is the biggest revolution you have saw happening in India?
Suneet Kumar, may give us what is the 3 qualities must have a store manager to success?
How we stay positive day after day?
How we become store manager?